Popy

Popy (ポピー) was a toy division of Bandai which operated from the early 1970s to the early 1980s. They are notable for producing the first electronic Kamen Rider toy belt in 1971 and for revolutionizing the toy industry with the use of die cast metal for their robot toys. In 1983, the company merged back into its parent company and then dissolved in 1988 due to corporate restructuring. They were also the home of planning and design studio PLEX.

While the company briefly revived in name only in the 2000s, it finally fulle foded back into Bandai in 2007 due to restructuring during its merger with Namco. Its sole surviving division is PLEX, which now plans toys and characters under Bandai Namco Group LTD.